Surah Al-Mu'minun, Ayah 70

Refutation and Condemnation of the Idolators

Allah denounces the idolators for not understanding the Qur'an or contemplating its meaning, and for turning away from it, even though they had been addressed specifically in this Book which Allah did not reveal to any Messenger more perfect and noble, and especially since no Book or warner had come to their forefathers who had died during the Jahiliyyah. What these people, upon whom the blessing had been bestowed, should have done, was to accept it and give thanks for it, and try to understand it and act in accordance with it night and day, as was done by the wise ones among them who became Muslim and followed the Messenger , may Allah be pleased with them.

أَمْ لَمْ يَعْرِ‌فُوا رَ‌سُولَهُمْ

Or did they not recognize their messenger? - 23:69.

One reason for their denial of the true faith could have been if the message was brought to them by an outsider who was a stranger to them and with whose character and antecedents they were unfamiliar. But this argument could not be invoked in the case of the Holy Prophet ﷺ who belonged to the noble family of Quraish, was born in Makkah, grew up among them, and his whole life was like an open book before them: Before prophethood was bestowed upon him, he was known among the unbelievers of Makkah as اَمِین (trustworthy) and صَادِق (truthful) and nobody had ever raised an accusing finger on his character and general behavior. Thus they could not take the plea that their repudiation of the Holy Prophet ﷺ and of the message brought to him was due to their ignorance about him or about his family connections.

Those completely devoted to the life of this world are not interested in any discourses about God or the Hereafter. Their interests are quite different from those of true men of faith. Talk of God and the Hereafter, however effectively presented, does not, therefore, appeal to them. They ignore all such talk, and are lost in their worldly pursuits. But, with the onset of God’s retribution, such people forget their recklessness and arrogance and start pleading humbly. At that time they bow down before God. But, doing so at that juncture is useless, because only that submission before God carries weight which is done on seeing God’s sign. Bowing down when God Himself appears in all His Might, has no value.