And as for Thamūd, We guided them, but they preferred blindness over guidance, so the thunderbolt of humiliating punishment seized them for what they used to earn.
A Warning to the Disbelievers and a Reminder of the Story of `Ad and Thamud
Allah says: `Say, O Muhammad, to these idolators who disbelieve in the message of truth that you have brought: If you turn away from that which I have brought to you from Allah, then I warn you of the punishment of Allah like the punishment that the past nations suffered for disbelieving in the Messengers.'
صَـعِقَةً مِّثْلَ صَـعِقَةِ عَادٍ وَثَمُودَ
(a Sa`iqah like the Sa`iqah which overtook `Ad and Thamud.) and other similar nations who did what they did,
فَأَرْسَلْنَا عَلَيْهِمْ رِيحًا صَرْصَرًا (So, We let loose a wild wind on them - 41:16) This is the explanation of what was mentioned as ` calamity of ` Ad and Thamud' in the earlier verse. The Arabic word used in the text is sa` igah. It originally means ` something that renders one unconscious. That is why the thunderbolt is also called sa'iqah, and unforeseen calamity and disaster is also called sa` iqah. The storm which entrapped the people of ` Ad was also a 'sa'iqah', and has been mentioned in the present verse as ` wild wind' which was a wild tempest of extremely high speed and had piercing sound. (Qurtubi)
Rejection of the call for Truth is the greatest crime in the eyes of God. If this rejection is of a call given by a prophet, the punishment for this starts right here in this world, just as happened in the case of the communities of ‘Ad and Thamud. The main point of the call for Truth has always been that man should become a worshipper of God. He should associate with the one and only God his feelings of fear and love. But in every age it has happened that the contemporaries of the Prophet opined that his personality was too unimpressive to have been chosen by God as His messenger. Therefore, they refused to accept his words.
Uthmani text of the Madinah mushaf (King Fahd Complex). Translation: Saheeh International. Tafsir via Quran.com.