Surah Al-A'raf, Ayah 68

The Story of Hud, Peace be upon Him, and the Lineage of the People of `Ad

Allah says, just as We sent Nuh to his people, similarly, to the `Ad people, We sent Hud one of their own brethren. Muhammad bin Ishaq said that the tribe of `Ad were the descendants of `Ad, son of Iram, son of `Aws, son of Sam, son of Nuh. I say, these are indeed the ancient people of `Ad whom Allah mentioned, the children of `Ad, son of Iram who were living in the deserts with lofty pillars or statues. Allah said,

أَلَمْ تَرَ كَيْفَ فَعَلَ رَبُّكَ بِعَادٍ - إِرَمَ ذَاتِ الْعِمَادِ - الَّتِى لَمْ يُخْلَقْ مِثْلُهَا فِى الْبِلَـدِ

(Have you not seen how your Lord dealt with `Ad (people). Of Iram like (lofty) pillars. The like of which were not created in the land) 89:6-8 because of their might and strength. Allah said in another instance,

Its reply which appears in verses 67 and 68 is nearly the same as given by Sayyidna Nuh (علیہ السلام) - 61-63.

Literally ‘I am your well-wisher.’ This utterance of the prophet shows that the relationship between the call-giver and his addressees is not that of a rival or a competitor. It is a relationship of well-wishing and trust. The call-giver should be such that he should have nothing in his heart except good wishes for his addressees. Howsoever rude and unpleasant the behaviour that he comes across in his addressees may be, the call-giver should remain their well-wisher till the last moment. Then, while delivering his message, he should not have the feeling that he is bestowing upon another something which belongs to him. He should feel rather that it belongs to others and that he is holding it in trust for them, and that, by delivering it, he is relieving himself of a great responsibility.