Surah Az-Zukhruf, Ayah 54

Fir`awn's Address to His People and how Allah punished Him

Allah tells us how Fir`awn stubbornly persisted in his rebellion and disbelief. He assembled his people and addressed them in a vainglorious fashion, boasting of his dominion over Egypt.

أَلَيْسَ لِى مُلْكُ مِصْرَ وَهَـذِهِ الاٌّنْهَـرُ تَجْرِى مِن تَحْتِى

(Is not mine the dominion of Egypt, and these rivers flowing underneath me) Qatadah said, "They had gardens and rivers of flowing water."

أَفلاَ تُبْصِرُونَ

(See you not then) means, `do you not see my position of might and power' -- implying that Musa and his followers were poor and weak. This is like the Ayah:

فَحَشَرَ فَنَادَى - فَقَالَ أَنَاْ رَبُّكُمُ الاٌّعْلَى - فَأَخَذَهُ اللَّهُ نَكَالَ الاٌّخِرَةِ وَالاٍّوْلَى

فَاسْتَخَفَّ قَوْمَهُ (Thus he made fool of his people - 43:54). According to the Arabic expression, this sentence may be translated in two ways; the translation adopted in the text above is based on one of them. The second one may be: "He (Fir'aun) easily made his people to follow him". (Ruh-u1-Ma’ ani)

Moses presented the message of the unity of God to Pharaoh and showed him the miracles of the rod and the shining palm of his hand. On seeing this, Pharaoh and his courtiers started making a mockery of him. The reason for this was that they did not see Moses in the context of his mission but in the shape of a personality. They saw that to all appearances he was, as compared to themselves, a person of no account. Similarly, they thought that the miracles were simply feats of magic and that such magical feats could be performed by any other magician. This always happens in the case of preachers of the Truth. People reject the call of Truth by simply looking at the personality of the preacher of Truth. They ignore the signs of God, considering them likewise to be nothing out of the ordinary. When Pharaoh and his companions rejected Moses, God Almighty inflicted many admonitory punishments on them, so that they might turn back to the right path. Mention is made of these in chapter seven (verses 133-135). All these punishments were sent down, and also came to an end, in answer to Moses’ prayers. This was one more reason why they should have felt inclined to return to the right path, but they did not do so. The fact is that those who do not reform themselves on the strength of reasoning are not affected by warnings until the irrevocable punishment of the Hereafter finally engulfs them.